The lead follow-up playbook

One page you can print and pin up. A follow-up cadence that does not annoy people, a ten-minute daily inbox routine, plain definitions for each pipeline stage, and a weekly review checklist.

  • Works whether you use Pipeline One App or a spreadsheet
  • One page, PDF, no fluff
  • We will send one follow-up email with a second idea, then leave you alone unless you subscribe

Get the playbook

What's in it

The first-hour rule
Why replying within the hour wins more than any script, and how to make it the default when the team is busy.
A cadence that respects people
Six touches over three weeks, each with a reason to get in touch, then a clean "closing the file" message.
The ten-minute inbox routine
Accept, merge or bin every new submission before the day starts, so nothing waits in a queue.
Stage definitions
Plain-language rules for New, Contacted, Qualified, Proposal and Won, so everyone moves cards the same way.
The weekly review
Seven questions to ask the board every Monday, in the order that finds the most money fastest.